Shannon Maldonado

Shannon Maldonado is the founder and Creative Director of YOWIE. Founded in 2016, YOWIE has blossomed from a unique product selection and engaging campaigns into a powerful brand known for fostering community from near and far. It transcended being "just a shop" by building a vibrant hub through on-site programming and incubating emerging brands.

This vision culminated in August 2023 with the opening of YOWIE's highly anticipated flagship location, bringing Shannon’s unique POV to historic South Street in Philadelphia. Shannon leads the brand's Interior Design, Creative Direction, Product Design, Marketing, and Public Relations efforts. YOWIE now represents a larger concept: a boutique hotel, expanded retail space with an adjoining cafe. Past YOWIE collaborators include New Balance, LeSportsac, Nordstrom, CB2, The Philadelphia Museum of Art, ICA Philadelphia, Gantri, Ethel’s Club, and Blackstar Film Festival. 

Before founding YOWIE, Shannon spent over a decade working in apparel design for Ralph Lauren, American Eagle Outfitters, Urban Outfitters, and Tommy Hilfiger.

Helloyowie@gmail.com
@helloyowie

YOWIE x LeSportsac

For their 50th anniversary LeSportsac partnered with Shannon to design a nine piece collection of accessories briniging together her signature color palettes, and eye for trends and fun details. The collaboration was a dream for Shannon who has admired the brand for over 25 years. Shannon also led all marketing, seeding and launch efforts with the first delivery selling out in a few days. The collection was featured in the NYTimes and Nylon.

Product Design
Creative & Art Direction 
Marketing Strategy
Photoshoot Production
Community Outreach
Copywriting
Public Relations

Photos by Cody Cutter 2024