Shannon Maldonado

Shannon Maldonado is the founder and Creative Director of YOWIE. Founded in 2016, YOWIE has blossomed from a unique product selection and engaging campaigns into a powerful brand known for fostering community from near and far. It transcended being "just a shop" by building a vibrant hub through on-site programming and incubating emerging brands.

This vision culminated in August 2023 with the opening of YOWIE's highly anticipated flagship location, bringing Shannon’s unique POV to historic South Street in Philadelphia. Shannon leads the brand's Interior Design, Creative Direction, Product Design, Marketing, and Public Relations efforts. YOWIE now represents a larger concept: a boutique hotel, expanded retail space with an adjoining cafe. Past YOWIE collaborators include New Balance, LeSportsac, Nordstrom, CB2, The Philadelphia Museum of Art, ICA Philadelphia, Gantri, Ethel’s Club, and Blackstar Film Festival. 

Before founding YOWIE, Shannon spent over a decade working in apparel design for Ralph Lauren, American Eagle Outfitters, Urban Outfitters, and Tommy Hilfiger.

Helloyowie@gmail.com
@helloyowie

YOWIE

Founded in 2016, YOWIE began as a web shop of just twelve products. After a year of pop-ups around Philadelphia, it grew into a jewel-box store that quickly became known for its workshops, branded souvenirs, community events, and breaking of new and emerging design talent. With YOWIE’s expansion in 2023, it has further cemented itself as a design destination in Philadelphia and a space to expect the unexpected.

Creative & Art Direction 
Product Design
Marketing Strategy
Artist Communications
Event Production
Photoshoot Production
Community Outreach
Copywriting
Public Relations
2016 - Present