Shannon Maldonado

Shannon Maldonado is the founder and Creative Director of YOWIE. Founded in 2016, YOWIE has blossomed from a unique product selection and engaging campaigns into a powerful brand known for fostering community from near and far. It transcended being "just a shop" by building a vibrant hub through on-site programming and incubating emerging brands.

This vision culminated in August 2023 with the opening of YOWIE's highly anticipated flagship location, bringing Shannon’s unique POV to historic South Street in Philadelphia. Shannon leads the brand's Interior Design, Creative Direction, Product Design, Marketing, and Public Relations efforts. YOWIE now represents a larger concept: a boutique hotel, expanded retail space with an adjoining cafe. Past YOWIE collaborators include New Balance, LeSportsac, Nordstrom, CB2, The Philadelphia Museum of Art, ICA Philadelphia, Gantri, Ethel’s Club, and Blackstar Film Festival. 

Before founding YOWIE, Shannon spent over a decade working in apparel design for Ralph Lauren, American Eagle Outfitters, Urban Outfitters, and Tommy Hilfiger.

Helloyowie@gmail.com
@helloyowie

Dye House

Shannon led all Creative and Interior Design for Dye House, an adaptive reuse project in Providence, Rhode Island reimagining a wool mill as a modern intimate boutique hotel. Dye House has the broad barn door of a New England farm and the light-flooded interior of a Parisian loft. The effect is warm and welcoming; the building itself invites you in. For the project Shannon was inspired to create a mix of modern streetwear meets New England B&B with unique palettes and objects. She also created the hotel’s self checkout giftshop connecting local artists to the space through collaborative products.

Interior Design
Creative Direction for Brand Identity
Object, Furniture + Artwork Sourcing
Artist Communications
Retail Consulting and Collaborations2021